We built the tool we needed ourselves.
Like many pet parents, we wanted to feed our dogs fresher, healthier meals instead of relying only on traditional kibble.
But feeding three dogs with premium fresh-food subscriptions quickly became incredibly expensive.
So we started cooking at home ourselves.
That solved one problem—but introduced another.
Portion sizing, nutrient balance, supplementation, batch prep, and ingredient planning suddenly made fresh feeding feel like a second job.
And even after going DIY, we still found ourselves paying for recipe plans and nutrition guidance just to feel confident we were doing it right.
We realized there had to be a better way.
So we built Paw Prep: a smarter, more affordable system for dog parents who want to feed fresh without the guesswork, spreadsheets, or premium subscription price tag.